Peroni - Social Content Activation

Peroni is an Italian beer brand known for its crisp and refreshing taste, originating from Rome in 1846. It entered the Dutch market in the early 2000s, quickly becoming popular for its premium quality and Italian heritage.

​​

While interning, the founder of WE ARE HVM; Hessel, collaborated with Peroni partners, W-Hotel Amsterdam and Empero Romano Amsterdam, to develop "always on" content for Peroni. Working alongside the brand manager, we aimed to elevate Peroni's presence in the Dutch market.